China Market Access

How to succeed in this growing market

Business Challenge

China continues to experience rapid consumer consumption growth. For example, some estimates put the China apparel retail market alone at over $100 billion USD by 2013. As such, many retailers and brands are gearing up for rapid China growth and expansion. Critical factors to success in this market include understanding the local distribution network, the buying habits of the Chinese consumer, and regulatory requirements which can differ significantly from US and European requirements. (Approximately 37% of products that pass for the US market fail in the China market.) Chinese standards apply to both domestic and imported products sold in China and the Chinese government continues to randomly select products from shelves to perform testing to check for compliance, highlighting the need to meet regulatory requirements. With complex and often developing legal and industry/product specific requirements and enforcement actions, you need to clearly understand: • How can you access China with minimal risk? • What are the requirements for your particular products? • What is the industry best practice?

Solution

Bureau Veritas is a proactive supply chain partner ready to assist companies entering or selling in the China market with a full solutions approach. We recognize that companies need more than a simple testing solution to be successful in this market. That’s why we offer comprehensive services including: • A dedicated technical team to provide support access in China • Technical training on strategies to enter the China market • Professional consultation to overcome challenges • Intervention and inquiry services on your behalf with key government agencies including Entry-Exit Inspection and Quarantine Bureaus (CIQ) and China Certification & Inspection (Group) Co., Ltd (CCIC) • Technical training for factories on visual inspections services based on GB standards • Education for vendors and manufacturers throughout the supply chain • A flexible three-tier testing approach that allows you to select the appropriate level of training based on your risk and brand strategy

Why Choose Bureau Veritas?

• Superior Service – Our dedicated technical services team in China supports your market access with professional consultation, problem resolution and liaison services with key government agencies. • Supply Chain Solutions Partner – We offer a range of services to support your entry or activities in the China market from consultation services to education of your supply chain, and a flexible star level approach for testing that allows you to select the best option based on your risk and brand strategy. • Approved provider for CNAS reports (China National Accreditation Service for Conformity Assessment). CNAS reports are required for all products sold in China. Our laboratories offer CNAS approved reports in Chinese and bi-lingual reports in Chinese and English for US clients.

FAQ - Frequently Asked Questions

• What happens with merchandise that does not meet China standards? In the case of a dispute can Bureau Veritas help?

  Products that do not meet related China standards will not be allowed to be sold in China, unless further improvement is taken to meet the standards. Bureau Veritas can partner with clients in explaining issues to the government authorities when needed. Also, Bureau Veritas has established cooperative partnerships with government labs in the GB field in Shanghai, Beijing, Fuzhou, etc., which also can be helpful to clients.

• Do textile and apparel products also need to meet the requirements of the China Compulsory Certification (CCC) Mark?

  No, apparel and textile products do not need to meet the CCC Mark requirements. Only high risk products (e.g., toys, children’s bicycles and electrical appliances) need to have the CCC Mark issued by certification bodies and labs authorized by Certification and Accreditation Administration of the People’s Republic of China.