Hong Kong, 7 June, 2016 – As published on the Bluetooth SIG website, a recent survey conducted by Lux Insights, Inc. put consumer awareness of Bluetooth wireless technology at 92% globally. Additionally industry analyst ABI Research projects that over 3 billion Bluetooth enabled products will ship this year alone. Understandably, retailers and brands worldwide are taking full advantage of the positive recognition and sourcing products adorned with the Bluetooth Mark. However, companies need to make sure they comply with the recently (May 2016) published Bluetooth SIG (Special Interest Group) new Brand guidelines when they are placing their own branded products adorned with the Bluetooth mark upon the marketplace.
As well as the new logo changing its color from deep blue to light blue, the Bluetooth Smart and Smart Ready Marks are being phased out. At the time of press, the Bluetooth SIG had not defined a date to mandate the use of new marks; however, it has stated that members should make commercially reasonable efforts to update to the new marks.
Bureau Veritas has announced a suite of services to facilitate fast, effective and compliant market access for buyers, and sellers, of Bluetooth technology enabled products:
• Advisory: Market Entry and Bluetooth SIG requirements • Specification/Guideline Development • Label Verification
• Testing: Wireless Conformance (NFC, WiFi, Bluetooth, 2G/3G/LTE, GPS) • Chemical • Regulatory (EMC, RF, SAR, Safety) • Quality (Reliability, Antenna Performance)
• Inspections & Audits: Product Inspection • Factory Assessment • Social Audit
Tarik Mahammed, Vice President of Bureau Veritas’ Electrical and Electronics Business Line in Asia stated, “We have years of experience & recognition within the retail and Bluetooth technology industries. Our global labs have all the required testing equipment, our inspectors and auditors are located worldwide and our technical assistance keeps you abreast of all the latest requirements and failure / sourcing risks for Bluetooth technology enabled products.”
Bureau Veritas’ Testing Scope
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Consumer Products Services
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