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Comparison Studies

Determine Which Product to Sell in the Marketplace

Business Challenge

Retailers need help choosing which product to place on the shelf. It can be a difficult decision, particularly when there are so many similar products from which to select. Key considerations are cost, durability and customer satisfaction, while balancing those factors with the challenge of choosing the right product for your target market. It can also be difficult to determine how your products rate in comparison to those of your competitors. What are the key differences between them? Is the product you introduced as “new and improved,” actually improved? Or, perhaps you are aware your product is considered one of the best in the market, but you’d like third-party verification of such claims.


What is a Comparison Study?
When it comes time to source new products, or determine a product’s performance against the competition, one important step in gathering such information is the Comparison Study service developed by Bureau Veritas. Through this service, results from performance testing and from ranking the product against its direct competition, provide the criterion to evaluate which product performs the best. It can also provide a clear illustration of the best features across product lines allowing you to choose those features for future consideration. Armed with this important data, you can develop robust specifications for your suppliers and factories. You will also be able to substantiate your product claims.
What are the key benefits?
■ Develop test plans / protocols
■ Create robust specifications useful in sourcing your product
■ Understand the features of each product in the study
■ Capture consumer perspectives (with optional consumer panel)
■ Select the best product for your target market


With Bureau Veritas’ knowledge and years of experience in testing standards and methods, and your input regarding your specific needs, we are able to partner with you to develop a customized test plan to provide the critical information you need to make decisions. Our professional staff of engineers can develop test plans to address product durability under foreseeable use and abuse situations, simulate actual use situations, and provide feedback from consumer panels regarding your product’s attributes, such as appearance, functionality, and ability to perform intended tasks. In benchmarking your product, we can provide ranked data, demonstrating how well your product performed in comparison to your competitors, or against older models of your same product.
We have performed Comparison Studies for a wide variety of consumer products, including the following:
■ Home Improvement / DIY supplies
■ Household cleaning products
■ Office supplies and furniture
■ Outdoor power equipment
■ Power tools
■ Printers / printer cartridges
■ Specialized footwear
■ Window coverings / treatments (i.e. curtains, blinds, drapes)


  • How do I know the right product to buy, sell, or manufacture?

    Whether you are only in the concept stage for a product, or you’ve chosen several vendors / suppliers, we can help by providing data and rankings of competitors’ products versus your own along with a snapshot of their comparative features. With this information, you can request suppliers to create a product incorporating all of the features important to you, or be better able to select a supplier weighing the costs and their performance.

  • I need to reduce my costs. How will I know if the new materials I’ve chosen have affected the quality and / or performance of my product?

    By comparing your previous product to your new design, you will be able to judge how well it performs. With this information, you will be able to decide if you should sell the product as it is, or redesign accordingly.

  • How much does this service cost? How quickly can I get results?

    Costs and turnaround times are situation specific. Please contact us and one of our knowledgeable engineers will answer your questions and assist you in creating a plan that meets your needs, timeframe, and budget.

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